Fun and interesting ways to advertise a product.


I was doing some research the other day, and I came across this page showing funny and interesting ways how to market products and experiences. I thought, why don't write my third blog post about this? So in this blog, I'm going to show some of the most interesting pictures, I did find on the webpage. All of the pictures are from the same webpage. I will leave a link in the reference area.  




The pictures is showing 3M Security Glass, putting a lot of money on the line. They placed it in one of their glass case, at what I think is looking like a bus stop. Then they asked random people walking by to only use their feet to brake the glass. If they were capable of breaking the glass they were promised they could keep the winnings. As you can see it was some very intense photos of people kicking and jumping trying to break the 3M Security Glass.  

I think this is a fun and risky way for 3M Security Glass to choose to advertise its product. But in this project, 3Ms showed it was impossible to get through the glass case with your feet. And it showed how unbreakable the glass is. 



Here are two pictures from Aruba's "stop time" campaign.


Here they targeted people who went on a vacation but wasted their time worrying about all of their responsibilities at home. As we can see in the pictures they wanted their customers to "stop time" and enjoy the holiday life. I think it is a very creative way of using the sand on the beach to segue this into an hourglass and then stop the sand/ time with flippers and wooden racquets. It's like they are trying to say instead of worrying about the things happening back at home, you should use your time on your holiday, doing typical beach things and having a good time. 


Personally, I think all of the pictures are advertised in a very creative way, especially the one from 3M Safty Glass, and it captures your eyes. I also like the way they are putting money on the line, that shows just how sure they are that the glass isn't going to brake. The pictures from Aruba`s stop time are also very good. The picture explains both vacation, time, and activities.  


References 

Gosnell, J. (2012). Unbreakable Ad Displays. [online] TrendHunter.com. Available at: https://www.trendhunter.com/trends/3m-security-glass-ad [Accessed 7 Dec. 2022].

Roblin, A. (2011). Beachscape Hourglass Ads. [online] TrendHunter.com. Available at: https://www.trendhunter.com/trends/aruba-stop-time-campaign [Accessed 7 Dec. 2022].






 




Kommentarer

  1. Marco Pini7. desember 2022 kl. 12:43

    Hi Jacob. I thought your blog was great! I enjoyed how you picked a topic that I had didn't have any knowledge of. It was really interesting how you explained two very unique ways of marketing a product. And I really enjoyed the insight you provided.

    SvarSlett
  2. Joe Roose7. desember 2022 kl. 14:26

    really good blog Jacob i think its such a great topic you've picked thats very interesting and engaging to read i really like the examples you have used to show how different business market their products/service

    SvarSlett
  3. Rikke Ask Ullestad8. desember 2022 kl. 16:14

    Hi Jacob, fascinating post! It was fun to read, and I loved how creative campaigns you found. It was inspiring when you first explained the drive and then gave your reflection. I can tell you liked writing about this topic!

    SvarSlett
  4. Shane Armstrong8. desember 2022 kl. 18:01

    Hi Jacob this blog isnt like anything ive seen before it was very innovative and you still mange to stay proffecsional and not go off of topic and great examples used aswell good job!.

    SvarSlett

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