The Evolution of Marketing!

 

In this blog, I`m going to write about the evolution of marketing and the titles that’s goes under the meaning of the evolution of marketing.

Marketing evolution refers to the distinct phases that businesses have gone through as they continued to seek new and innovative ways to achieve, maintain and increase revenue through customer sales and partnerships. Since the 1900s, a variety of different strategies have been employed as various industries created and refined their marketing approaches (Michael O'Neill. 2021).



 

 

 

 

 

 

 

Marketing evolution from a Product orientation to Sales Orientation, Marketing Orientation, and Societal Marketing Orientation.

Production Orientation.

This is when a company doesn’t focus on meeting the customer’s need but instead makes high-quality products that the customers want. Product-orientated companies think if they mass-produce products of high quality and at an affordable price, customers will buy them. Because of that it really doesn’t matter if the product meets what they actually need (Matthew Bott, 2021).

 Sales Orientations

A good example of a sale-orientated business can be insurance companies. They don’t necessarily have what the customer needs, but they want to provide the best coverage compared to their competitors. The meeting the seller has whit its customer can be through phone calls, door-to-door sales, or face-to-face interaction (Rebecca Riserbato. 2020).

Marketing Orientation.

Marketing Orientation is when a company focuses on identifying the customer’s needs and preferences and designs and then sells the product and the service based on those needs and preferences with the objective to earn profits. This strategy means that businesses shall observe the requirements and needs of their customers. Based on these demands they shall design and sell the product and service. Coca-Cola and Amazon are two very market-oriented companies.        









Figure 3. https://www.wallstreetmojo.com/market-orientation/


Societal Marketing Orientation.

The concept of societal marketing means that a company should make good marketing decisions by considering customers’ wants. The company`s requirements and society’s long-term interest. Philip Kotler says it as “the societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.”

Societal marketing creates a good picture of the company’s increased sales. It`s not the same as the terms of social marketing and media marketing. It`s a term related to CSR and sustainable development.        

Reference List.

Bott, M. (2021). Business Orientation: Product Orientation and Market Orientation – What’s the Difference? [online] RingCentral UK Blog. Available at: https://www.ringcentral.com/gb/en/blog/business-orientation-product-orientation-and-market-orientation-whats-the-difference/ [Accessed 17 Oct. 2022].

iEduNote.com. (2017). Societal Marketing Concept Examples, Advantages and Importance. [online] Available at: https://www.iedunote.com/societal-marketing-concept [Accessed 17 Oct. 2022].

O’Neill, M. (2021). The Evolution of Marketing. [online] Brafton. Available at: https://www.brafton.com/blog/content-marketing/evolution-of-marketing/ [Accessed 17 Oct. 2022].

Riserbato, R. (2020). What is Sales Orientation? [Definition + Examples]. [online] blog.hubspot.com. Available at: https://blog.hubspot.com/sales/sales-orientation [Accessed 17 Oct. 2022].

WallStreetMojo. (2020). Market Orientation. [online] Available at: https://www.wallstreetmojo.com/market-orientation/ [Accessed 17 Oct. 2022].



 

 

 

 




Kommentarer

  1. Magnus18. oktober 2022 kl. 13:20

    Very interesting to read about
    Good Job!

    SvarSlett
  2. Mathias18. oktober 2022 kl. 14:10

    Amazing read. Never thought about it like this.

    SvarSlett
  3. Mathias18. oktober 2022 kl. 14:22

    Wow, thats so interesting. Great job Jacob!

    SvarSlett
  4. Archie Roberts19. oktober 2022 kl. 03:14

    great blog love that its jam packed with information and is simple to read, good layout as well where the subject topics grab your attention. your societal marketing section was properly my favourite as it explained how the target market can affect the organisation and like that you used coca cola as an example as well as amazon.

    SvarSlett
  5. Joe Roose19. oktober 2022 kl. 08:35

    this is a great blog Jacob i really like the breakdown of each section of marketing evolution it makes it very easy to read and understand, i also like the use of the diagrams and images really backs up your sections and is eye catching.

    SvarSlett
  6. Marco Pini19. oktober 2022 kl. 10:47

    Hi Jacob. That's a great blog. I really liked how you broke down each marketing strategy and explained them all clearly whilst providing examples of companies that used those types of strategies. And I liked how you used a quote from Kotler to provide more detail.

    SvarSlett
  7. Shane Armstrong19. oktober 2022 kl. 11:38

    hi Jacob i like this blog it was well structured and easy to read i like that you used plenty of examples so instead of me just reading what you are saying you have allowed me to imagine what these definitions mean and how it happens in the real world.

    SvarSlett

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