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How Adidas uses Market Segmentation

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 How Adidas uses Market Segmentation  One of the names that come to my mind when I think of sportswear these days is Adidas. Adidas was officially founded by the German Adolf Dassler in 1949. This multinational corporation has since then led the way in designing and producing clothing, shoes and other sports accessories. Today Adidas is ranked as Europe's biggest manufacturer of sportswear. Adidas is ranked number two behind Nike as the biggest producer of sports clothing in the world. Adidas is also specialized in the production of footwear, toiletries, apparel and other sports equipment. They are widely known for their impact on sports like football and basketball. And they officially are the kitting company for football clubs like Bayern München and Manchester United.  Image 1: (Soccerbible, 2022) The market segmentation of Adidas consists of Behavioral, Demographic, and Psychographic segmentation. This brand has of course different segments formed based on the prefere...
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How COVID-19 has changed marketing

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The coronavirus has changed businesses and societies around the world. I'm gone write about how the coronavirus has changed marketing.  Three ways COVID-19 has changed marketing. Image 1: ( Calabrese, J. 2022)   1. The market moves to offense from defense.  For a business to survive the pandemic, it needed to hold on to the existing customers and build a brand value that can connect with new customers, these were the top two objectives rated by marketing leaders in June 2020. These two objectives remain key, also two others increased dramatically in the February 2021 survey. It was: acquiring new customers by +48,6% and improving marketing ROI (+105,6%). So the companies went from trying to survive to competing to make money. Additionally, acquiring new customers increase the effectiveness of marketers' reporting a 6.3% increase in customer performance over the last year. Up from reported losses of -9.2% in June 2020.  2. Sales on the Internet reached new heights. Wh...
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Fun and interesting ways to advertise a product.

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I was doing some research the other day, and I came across this page showing funny and interesting ways how to market products and experiences. I thought, why don't write my third blog post about this? So in this blog, I'm going to show some of the most interesting pictures, I did find on the webpage. All of the pictures are from the same webpage. I will leave a link in the reference area.   The pictures is showing 3M Security Glass, putting a lot of money on the line. They placed it in one of their glass case, at what I think is looking like a bus stop. Then they asked random people walking by to only use their feet to brake the glass. If they were capable of breaking the glass they were promised they could keep the winnings. As you can see it was some very intense photos of people kicking and jumping trying to break the 3M Security Glass.   I think this is a fun and risky way for 3M Security Glass to choose to advertise its product. But in this project, 3Ms showed ...
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Marketing research process.

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  Define the problem. One of the most important things in the market research process is to identify the problem. When you do any research and collect data you need to know what you are learning from the research you just did. Defining the problem you will solve, will determine what kind of information you need and how you can get to that information. This helps the organization to clarify what the problem can be. Then you know how to address the loss of market share or how to launch a new product. Develop the research plan. When you have examined potential reasons for the problem and know exactly what you are trying to figure out or solve, it’s time for the research plan. The research plan can maybe be a little overwhelming because it can include the method that can help answer the research problem. Here are some things the organization can do to develop the research plan. ·         -  Take an interview whit the customer. ·      ...
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The Evolution of Marketing!

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  In this blog, I`m going to write about the evolution of marketing and the titles that’s goes under the meaning of the evolution of marketing. Marketing evolution refers to the distinct phases that businesses have gone through as they continued to seek new and innovative ways to achieve, maintain and increase revenue through customer sales and partnerships. Since the 1900s, a variety of different strategies have been employed as various industries created and refined their marketing approaches (Michael O'Neill. 2021).               Marketing evolution from a Product orientation to Sales Orientation, Marketing Orientation, and Societal Marketing Orientation. Production Orientation. This is when a company doesn’t focus on meeting the customer’s need but instead makes high-quality products that the customers want. Product-orientated companies think if they mass-produce products of high quality and at an affordable price, custom...
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