How Adidas uses Market Segmentation
How Adidas uses Market Segmentation One of the names that come to my mind when I think of sportswear these days is Adidas. Adidas was officially founded by the German Adolf Dassler in 1949. This multinational corporation has since then led the way in designing and producing clothing, shoes and other sports accessories. Today Adidas is ranked as Europe's biggest manufacturer of sportswear. Adidas is ranked number two behind Nike as the biggest producer of sports clothing in the world. Adidas is also specialized in the production of footwear, toiletries, apparel and other sports equipment. They are widely known for their impact on sports like football and basketball. And they officially are the kitting company for football clubs like Bayern München and Manchester United. Image 1: (Soccerbible, 2022) The market segmentation of Adidas consists of Behavioral, Demographic, and Psychographic segmentation. This brand has of course different segments formed based on the prefere...