How COVID-19 has changed marketing
The coronavirus has changed businesses and societies around the world. I'm gone write about how the coronavirus has changed marketing. Three ways COVID-19 has changed marketing. Image 1: ( Calabrese, J. 2022) 1. The market moves to offense from defense. For a business to survive the pandemic, it needed to hold on to the existing customers and build a brand value that can connect with new customers, these were the top two objectives rated by marketing leaders in June 2020. These two objectives remain key, also two others increased dramatically in the February 2021 survey. It was: acquiring new customers by +48,6% and improving marketing ROI (+105,6%). So the companies went from trying to survive to competing to make money. Additionally, acquiring new customers increase the effectiveness of marketers' reporting a 6.3% increase in customer performance over the last year. Up from reported losses of -9.2% in June 2020. 2. Sales on the Internet reached new heights. Wh...