Marketing research process.
Define the problem. One of the most important things in the market research process is to identify the problem. When you do any research and collect data you need to know what you are learning from the research you just did. Defining the problem you will solve, will determine what kind of information you need and how you can get to that information. This helps the organization to clarify what the problem can be. Then you know how to address the loss of market share or how to launch a new product. Develop the research plan. When you have examined potential reasons for the problem and know exactly what you are trying to figure out or solve, it’s time for the research plan. The research plan can maybe be a little overwhelming because it can include the method that can help answer the research problem. Here are some things the organization can do to develop the research plan. · - Take an interview whit the customer. · ...